Sometimes it’s hard to tell the difference between branding and marketing — even for those who are right in the thick of it. Here are a few ways to think about it.
Branding is why. Marketing is how.
Branding is long-term. Marketing is short-term.
Branding is macro. Marketing is micro.
Branding defines trajectory. Marketing defines tactics.
Branding drives an enduring reputation. Marketing drives periodic sales.
Branding is the reason someone buys. Marketing is the reason someone thought to buy in the first place.
Branding builds loyalty. Marketing generates response.
Branding creates value. Marketing extracts values.
Branding is the being. Marketing is the doing.
