Leading a Rebrand? Three Things You Should Never Overlook
Undergoing a rebrand is risky, time-consuming and comes with its own unique challenges. It’s also absolutely necessary when you’re competing for the eyes, investment and loyalty of customers. We’ve been leading organizations through rebrands for over 16 years, and have gleaned invaluable insight into the process.
Our award-winning brand strategy and creative team analyzed over 60 rebranding projects and uncovered three critical factors that make for successful rebrands.
The report delves into the best practices for managing change and maximizing effectiveness of a rebrand effort.